Lauren Owensby
Managing Partner

Ms. Owensby is a proven media relations and corporate communications strategist, coalition builder and implementer of integrated communication strategies.

Ms. Owensby continues to prove success in positioning early stage IT companies with the media, investment institutions and the markets. As one of the founders of Spotcast Communications (sold to Leap Wireless in January 2001), she was the integral Partner in securing over $16.5 million in funding with private investors and Venture Capital funding. Utilizing an integrated communications approach, Ms. Owensby, assured Spotcast a foothold in the nascent global mobile phone software space, by deploying and managing a tightly coordinated positioning strategy – across three continents – to include overall corporate messaging, affecting policy with industry/governmental groups, corporate positioning with market analysts, securing keynote slots at industry conferences, and using her contacts and network to create earned media opportunities resulting in over 85 features about the company in journals and broadcast media such as Forbes, Wall Street Journal, Business 2.0, Financial Times, MSNBC, CNN and various industry trades.

Serving as a consultant to array of clients with iplabs, Ms. Owensby has been adept at building out strategic communication plans to affect a competitive business advantage, by crafting solid corporate messaging and positioning, identifying policy issues, then implementing across integrated media vehicles.

Prior to working with IT companies, Ms. Owensby was part of the leading committee urging for mandating a strategic philanthropy policy with many of the largest pharmaceutical companies in the US. In conjunction with representatives from the World Health Organization (WHO), Harvard School of Public Health and the Pharmaceutical Research & Manufactures of America (PhRMA), she was part of the key team who created, debated, crafted and implemented an at-large policy for the standards in which medicines and medical supplies can be donated and distributed in the developing world. She also was a founding Board Member of the non-profit organization Sustainable Healthcare Enterprise Foundation (www.shef.org) which micro-franchises pharmacies in rural and developing areas of the world.

Ms. Owensby also worked for the Republican National Committee (RNC) as a Field Finance Director, raising tens of millions of dollars for the Party and its candidates.

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